Prediction Intervals
1. The owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue (y) as a function of television advertising (x1) and newspaper advertising (x2). The estimated regression equation was
a) What is the gross revenue expected for a week when $3500 is spent on television advertising (x1 3.5) and $1800 is spent on newspaper advertising (x2 1.8)?
b) Provide a 95% prediction interval for next week’s revenue, assuming that the advertising expenditures will be allocated as in part (a). (15/29)
a. = 83.2 + 2.29(3.5) + 1.30(1.8) = 93.555 or $93,555
b. Using StatTools, the prediction interval estimate: 91.774 to 95.401 or $91,774 to $95,401
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